Digitization is becoming more and more important. This course offers an overview about trends in advanced data analytics. AGENDA: Introduction to Big Data and Advanced Data Analytics. Digitization: New Digital Data. Big Data for SMEs. Use Cases. Dos and Donts in Data Business. Business and Platform Ideas. Generation of digital Product- and Sericeideas.

Type of methodology: Lecture

Participants receive the certificate of attendance: Yes

Paid training activity for participants: Yes, for all

Participants prerequisite knowledge: No prerequisite knowledge