Businesses today generate vast amounts of voice and text data from various channels, such as emails, news articles, calls, and customer reviews. This data holds valuable insights that can help companies uncover hidden patterns and key features. To harness this potential, the data needs to be efficiently processed and modeled using Natural Language Processing (NLP) algorithms.
The goal of this course is to provide a fundamental understanding of NLP technology, which has attracted significant attention in fields such as marketing, customer service, and e-commerce. The course covers a range of algorithms and topics, including sentiment analysis, topic modeling, semantic search, chatbots, transformers, and LLM fine-tuning. The algorithms are illustrated with figures, diagrams, and practical examples to show how you can apply these techniques to enhance your business operations.